Recent independent research commissioned by the National Insurance Brokers Association (NIBA) has quantified what many business owners already know intuitively: working with a professional insurance adviser delivers measurable value that goes far beyond simply placing a policy. 

Understanding the Insurance Adviser Advantage 

The landmark research, titled “Complexity to Clarity: The Broker Advantage,” surveyed 409 Australian business decision-makers and owners to understand the tangible impact insurance advisers have on business outcomes. The 7 findings are compelling and reinforce why partnering with an experienced insurance broker makes sound business sense. 

1. Save Valuable Time with Expert Insurance Guidance

Time is one of your most valuable resources as a business owner. The research found that engaging an insurance adviser saves businesses an average of 20 hours across the insurance process. This includes time saved understanding insurance needs (3.2 hours), finding and comparing policies (4.8 hours), completing paperwork and applications (2.3 hours), managing renewals (2.5 hours), and supporting claims (7.2 hours).

That’s 20 hours you can reinvest into running and growing your business, focusing on what you do best while your adviser handles the complexity of insurance management. 

2. Build Trust and Confidence in Your Insurance Program 

Trust is the foundation of any successful advisory relationship. The research revealed that 84% of businesses trust their adviser to act in their best interests, while 88% have confidence that their insurance cover is right for their business. 

At Clear Insurance, we earn this trust through expertise, transparency, and a genuine commitment to client outcomes. We take the time to understand your business, explain your options clearly, and ensure you have appropriate protection in place. 

3. Expert Claims Support When It Matters Most

When a claim occurs, having an advocate in your corner makes all the difference. The research demonstrated strong client satisfaction with claims assistance: 

• 95% of businesses view their adviser as critical to claims resolution 
• 98% report their claims have been successfully resolved 
• 95% say their adviser helped speed up the claims process 
• 91% believe their adviser’s involvement helped achieve a better outcome 

As one business owner from the survey noted: “We had a lot on our hands to deal with at that moment. It was our broker that did the job almost to its entirety. At the end we still got a perfect result.” 

Such an approach reflects our core value of care. At Clear Insurance, we stand beside you during challenging times, managing the claims process and advocating for fair outcomes so you can focus on business recovery. 

4. Comprehensive Risk Transfer Advice and Protection

Insurance advisers don’t just place policies; they help identify risks you may not have considered. The research found that 94% of businesses enhanced their risk transfer approach through additional cover or adjustments recommended by their adviser. 

Importantly, 89% of businesses felt this risk identification was helpful and valuable, with three in four taking action to either purchase additional cover or implement other risk management strategies. 

Such an approach demonstrates our commitment to competence. At Clear Insurance, we leverage our industry knowledge and experience to identify gaps in coverage and recommend solutions tailored to your specific business risks. 

5. Experience a Smoother Insurance Journey

Managing insurance doesn’t have to be stressful. The research showed 87% overall satisfaction with adviser services, with clients consistently praising advisers for “doing the heavy lifting” and making the process smooth and transparent. 

At Clear Insurance, our dedication to clarity means we explain insurance in plain language, walk you through your options, and ensure you understand what you’re covered for. No jargon, no confusion, just straightforward advice you can act on. 

6. Achieve Better Business Outcomes 

Perhaps most significantly, 91% of businesses say their insurance adviser helped them achieve better business outcomes, reinforcing the adviser’s role as a strategic partner rather than simply a transaction facilitator. 

7. Preparing for Future Business Challenges 

As businesses look toward 2035, the research reveals that client expectations are evolving. 79% of businesses believe they will need more strategic advice from their advisers in the coming decade, as they navigate: 

• Increased use of technology and automation (83% expect this to affect their business) 
• New and emerging risks (82%)
• Greater regulatory complexity (75%)
• More tailored insurance products (82%) 

Why Choose Clear Insurance as Your Insurance Adviser 

At Clear Insurance, we’re proud members of NIBA and subscribe to the NIBA Code of Conduct, demonstrating our commitment to professionalism, transparency, and ethical practice. As part of the Steadfast network (Australasia’s largest general insurance broker network), we combine local expertise with access to competitive insurance solutions and market-leading support. 

Our role isn’t just to find you insurance; it’s to understand your business, identify your risks, secure appropriate protection, and stand beside you when claims arise. We transform complexity into clarity, giving you the confidence to focus on what you do best. 

Experience Professional Insurance Advice for Your Business

If you’re currently managing your business insurance alone or unsure whether your current cover truly meets your needs, we’d welcome the opportunity to demonstrate the Clear Insurance difference. 

Contact Clear Insurance today for a no-obligation risk and insurance review that provides a detailed gap analysis of your risk transfer and insurance program. It’s the ideal way to receive an honest overview of your insurance program with the insights you need to make informed decisions about your next steps.  

Research Sources: 

This article references independent research commissioned by the National Insurance Brokers Association (NIBA): 

• “Complexity to Clarity: The Broker Advantage” research report (February 2026) 

• NIBA media release: “NIBA Unveils Sector-Defining Consumer Research” (18 February 2026) 

• Research fieldwork conducted by CoreData between September and October 2025, surveying 409 Australian business decision-makers and owners 

About NIBA: The National Insurance Brokers Association is the peak representative body for the general intermediated insurance market, representing approximately 380 member firms and over 14,000 brokers and authorised representatives across Australia. 

Australian Insurance Broker of the Year

In fact, Jen was one of six finalists in the running for the Broker of the Year – Authorised Representative category. She subsequently beat four other broker award category winners to secure the title of Australian Insurance Broker of the Year.

Clear Leader Jen Bettridge said, “I owe my awards success to my client-first approach. I believe in giving clients professional advice that supports their business interests.”

Jen uses 25 years of general insurance experience to lead our talented Clear Insurance team. Jen says, “Of course, we pride ourselves on providing exceptional customer service. So, we mentor our team through industry qualifications and ensure they access the ongoing professional development they need to deliver exceptional service and advice to clients.”

Get Clear on Insurance

We use over 75 years of general insurance expertise to support local business growth across Brisbane and beyond. “In short, we dedicate our time to making risk and insurance easy for business leaders to understand”, says Jen. “For example, we are active within our business networks offering advice and mentoring business leaders, so we tackle the detrimental impact underinsurance has on business stability.”

“It’s heart-warming to see the difference building confidence in managing risk and insurance has on business owners and their business. Naturally, we make it easy to protect livelihoods through our risk reviews,” says Clear Insurance Managing Director, Lisa Carter.

If you would like to discuss your insurance program with an experience adviser, contact Clear Insurance on 1300 721 132 or complete our online enquiry form and an adviser will be in touch.